ANAHEIM, Calif., January 20, 2026 – Staff Boom, a leading provider of business process outsourcing (BPO) services for the insurance industry, today announced it has appointed Cheri Conte as Chief Operating Officer. In this role, Conte will strengthen Staff Boom’s executive team, lead operational initiatives, and build large-scale outsourcing teams to accelerate operational quality and workflow modernization for Staff Boom’s partners.
“Cheri is a dynamic operational leader with decades of experience driving workflow modernization, including AI-enabled automation and analytics,” said Norm Hudson, CEO of Staff Boom. “Her track record, leadership style, and character will be critical as we expand our capabilities and raise the bar on operational excellence, consistency, and performance for our insurance partners. Cheri will be key to strengthening our operating model, empowering our teams, and delivering consistent, high-quality outcomes.”
As Chief Operating Officer, Conte will lead operational improvement and execution, performance management, and workflow modernization, aligning teams, processes, and enabling technologies such as artificial intelligence (AI) and automation. Her focus will be strengthening service delivery at scale and delivering superior operational outcomes for Staff Boom’s customers.
“I’m honored to join Staff Boom during this period of momentum and growth,” said Cheri Conte, Chief Operating Officer at Staff Boom. “Staff Boom has built a strong reputation as a trusted, results-driven insurance partner in today’s market. At a pivotal time for the insurance industry, I look forward to working alongside the leadership team to strengthen our operations, implement innovative approaches, scale our global teams, and deliver consistent, reliable services.”
Prior to Staff Boom, Conte spent 22 years at Paychex, most recently serving as Senior Manager of Global Services. In that role, she designed and executed a global services strategy that supported growth to over 2,000 employees across three countries. She also led workflow modernization initiatives integrating AI, automation, contact center as a service (CCaaS), and analytics, and directed BPO vendor management and governance across the organization.
Conte’s appointment follows Staff Boom’s recent hiring announcement of John T. Carson to Chief Revenue Officer. Today’s news furthers the team’s ongoing commitment as a strategic BPO partner that is helping customers strengthen their own operational excellence, modernize workflows, and scale.
Founded in 2014, Staff Boom is a leading BPO headquartered in Anaheim, California, delivering insurance operations support through an integrated model of talent, process excellence, and automation. With a global team of over 3,600, Staff Boom serves as an extension of client organizations, providing scalable delivery and service consistency for agencies, brokers, MGAs, and carriers, so organizations can focus on growth. Learn more at www.staffboom.com.
