Like any relationship, your relationship with your clients or customers is built on communication and trust. These relationships must be nurtured and developed to build a successful business. Email marketing can help you get there if done properly.
Email marketing maintains contact with current clients and re-engages potential leads who may have become dormant. It is a dynamic marketing channel that makes use of email to advertise the goods and services offered by your company. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and consumer engagement in between transactions.
Email marketing can help you establish a connection with your audience and increase traffic to your blog, social media accounts, and other websites you want people to visit. To ensure that consumers are only receiving the messages they wish to view, you may even segment your emails and target users based on demographics.
Email can be utilized at every stage of the customer journey and is the ideal approach to build a relationship that lasts throughout the year as you communicate with your consumers to share educational resources, updates, and offers. Send them a newsletter on a regular basis to remain in touch.
Create educational emails from the blog articles and website content that benefit your clients and potential clients. Customers are more likely to trust brands or companies that offer them resources and value without actively attempting to sell them something. The greatest emails address your clients’ demands and encourage them to visit your website again and again.
The simplest way to ensure that your current consumers are informed about your company’s activities, from updates regarding shifting hours or temporary closures to current changes in the market, is through email notifications.
It makes sense to make sure your marketing is tailored for the manner the majority of customers will be reading your message. If you want to capture the attention of this growing audience, making sure your emails can be read on smartphones is essential to the success of your email marketing strategy.
If you want to create emails that are compatible with mobile devices, here are a few things you should concentrate on and make a key component of your email marketing strategy:
Email can be a key to success for any business. At Staff Boom we offer a variety of Marketing Solutions designed to help you bring in new customers, cross sell to current customers, or manage your company’s brand and image. Generating new business can be time consuming and complex, with so many options out in the market today and limited resources it can be overwhelming to make a choice. Here at Staff Boom we provide proven solutions to ensure that your marketing needs are met, and that you are generating new business successfully.
Talk to one of our marketing reps today and learn how Staff Boom can take your marketing efforts to the next level.
Director of Sales
Accomplished executive and proven leader, Diana DePaola displays a unique acumen for inspiring teams and motivating performance. A graduate of California State University Sacramento, Diana has demonstrated an innate ability to deliver results and develop beneficial relationships. From employee relations and sales initiatives to carrier relationships and organizational objectives, Diana’s keenness of insight and uniquely engaging nature have led her from Human Resource Administration and insurance liaison functions to successful growth as the Personal Lines Sales Management for California-based P&C Insurer, Inszone Insurance where she increased agency commissions by nearly 200 percent as well as directed markedly successful sales team training programs and protocols based on carefully monitored client and carrier preferences. Further leading to become Vice President of The Proven Alliance, a market access group spanning 5 states, to Owner of her own independent Property and Casualty agency, Intrinsic Insurance Services. Currently Diana is managing client success internationally for Staff Boom, as their Director of Sales.
