Connecting with Clients through Email Marketing

17 November 2022
Staffboom - Connecting with Clients through Email Marketing

Like any relationship, your relationship with your clients or customers is built on communication and trust. These relationships must be nurtured and developed to build a successful business. Email marketing can help you get there if done properly.

Email marketing maintains contact with current clients and re-engages potential leads who may have become dormant. It is a dynamic marketing channel that makes use of email to advertise the goods and services offered by your company. By incorporating it into your marketing automation initiatives, it can assist in informing your clients about your most recent products or offers. Through various forms of marketing emails, it can also be extremely important in your overall marketing strategy for lead generation, brand awareness, relationship building, and consumer engagement in between transactions.

Email marketing can help you establish a connection with your audience and increase traffic to your blog, social media accounts, and other websites you want people to visit. To ensure that consumers are only receiving the messages they wish to view, you may even segment your emails and target users based on demographics.

Here Are Some Email Marketing Strategies for Reaching Out to Clients:

Establishing Relationships

Email can be utilized at every stage of the customer journey and is the ideal approach to build a relationship that lasts throughout the year as you communicate with your consumers to share educational resources, updates, and offers. Send them a newsletter on a regular basis to remain in touch.

Client Benefits

Create educational emails from the blog articles and website content that benefit your clients and potential clients. Customers are more likely to trust brands or companies that offer them resources and value without actively attempting to sell them something. The greatest emails address your clients’ demands and encourage them to visit your website again and again.


The simplest way to ensure that your current consumers are informed about your company’s activities, from updates regarding shifting hours or temporary closures to current changes in the market, is through email notifications.

Maintain Mobile-Optimized Marketing Emails

It makes sense to make sure your marketing is tailored for the manner the majority of customers will be reading your message. If you want to capture the attention of this growing audience, making sure your emails can be read on smartphones is essential to the success of your email marketing strategy.

If you want to create emails that are compatible with mobile devices, here are a few things you should concentrate on and make a key component of your email marketing strategy:

  • Keep it Simple. Use a simple and responsive design template that will be easily read on any size screen.
  • Limit Images. Adding visuals to an email can be a great way to capture the attention of those who skim. Be sure not to overload the email with images and that the size of the images is appropriate for the type of content.
  • Tell Them What to Do Next. Always utilize a button rather than a link for your customers’ call-to-action. Links are readily broken, and utilizing a touchscreen device, clicking buttons is considerably simpler than clicking links. Ensure that the button is big enough for anyone to click on to go to the following step of their customer journey.
  • Optimize Your Text. Aim to avoid utilizing lengthy paragraphs and ensure that your content is concise. Both the language and the visuals you employ are crucial, and both should be written as briefly as possible.

Email can be a key to success for any business. At Staff Boom we offer a variety of Marketing Solutions designed to help you bring in new customers, cross sell to current customers, or manage your company’s brand and image. Generating new business can be time consuming and complex, with so many options out in the market today and limited resources it can be overwhelming to make a choice. Here at Staff Boom we provide proven solutions to ensure that your marketing needs are met, and that you are generating new business successfully.

Talk to one of our marketing reps today and learn how Staff Boom can take your marketing efforts to the next level.

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